1. Introduction

1.1 At sercasa.co.uk, we respect your privacy and are committed to protecting your personal information. This Privacy Policy is designed to help you understand how we collect, use, store, process, share, disclose, and safeguard data and personal data when you visit our website and use our services (i.e. data that identifies your, or from which you are identifiable) (“Data”) that is yours (“Privacy Policy”). By accessing, downloading, browsing, registering an account with, or using ("utilizing") the http://sercasa.co.uk website (including its content) and all associated players, widgets, tools, applications, data, software, APIs, and other services (referred to as the "Platform"), you affirm your acceptance of our Privacy Policy and your commitment to adhere to its terms.

1.2 Our Privacy Policy forms part of, and is subject to, the (a) Terms of Service (Guests), and (b) Terms of Service (Owners).

2. Who collects your Data

2.1 We will collect, process, store, and utilize your data, as well as engage other data processors who operate under our directives or those of our affiliated entities, business partners, and/or suppliers. These data processors may be involved in various activities, including assisting us in upholding the integrity and security of our platform.

3. What Data We collect

3.1. We may collect personal information from you when you interact with our website or use our services. The types of information we may collect include but are not limited to:

• Personal Identification Information: This may include your name, email address, phone number, and other contact information.

• Usage Information: We may collect information about how you use our website and services, such as your log in data, IP address, browser type and version, pages visited, operating system and platform, and the duration of your visit.

• Cookies and Similar Technologies: We use cookies and similar technologies to track your preferences and enhance your experience. You can manage your cookie preferences through your browser settings.

3.2 Please note we may also collect data about you from other sources. For example, we may collect data but you

3.2.1 if and when you use any other website we currently operate or may operate in the future, or other services we currently provide or may provide in the future. In such a case, we will inform you when we collect such Data that it may be shared internally and combined with data collected on our Platform;

3.2.2 from third parties (including for example, our affiliates, business partners and/or suppliers with whom we work). These third parties may include, but are not limited to Airbnb, TripAdvisor, VRBO, Bookings.com, Tokeet, Booqable.

3.3 We may combine Data about you which we receive from other sources with Data you give to us. We may use this Data and the combined Data information for the purposes set out in Clause 4 below.

3.5 Payments will be processed by our credit card processing provider Stripe (www.stripe.com/gb) We do not store credit card details, nor do we share customer financial details with any 3rd parties. 

4. How we use your data

4.1 We may use your personal information for the following purposes (without limitation):

4.11 Administering your booking, facilitating access to our Platform, and notifying you of any Platform-related changes or updates.

4.12 Managing the internal operations of our Platform to ensure its safety and security.

4.13 Facilitating the delivery of our services and products to you by collaborating with our trusted suppliers. Examples include, but are not limited to, hosting our web servers, conducting data analysis, assisting with marketing efforts, and providing customer service. These third-party entities will access your Data solely to perform their designated functions and may not employ your Data for any other purposes. We retain responsibility for any Data shared in this manner.

4.14 Enhancing our Platform to optimize the presentation of content, ensuring a seamless experience for you and your device.

4.15 Conducting an analysis of user interactions with our Platform, as well as engaging in surveys with our users to assess potential features and services. We utilize these surveys to enhance our services and address your questions, inquiries, and comments.

4.16 Facilitating the sharing of your Data with third parties, such as our suppliers.

4.17 Enabling your participation in interactive features of our Platform and allowing you to subscribe to any newsletters that we may introduce, if you choose to do so.

4.18 Providing location-based services, including personalized content, search results, and advertising tailored to your location.

4.19 Furnishing you with information, such as our offers, pertaining to our products and services, while respecting your right to unsubscribe or opt-out as needed.

5. Where your data is stored and processed

The information provided by you or gathered from you can be stored, processed, and transferred to locations including the United Kingdom, the European Economic Area, or any other country where we, our affiliates, business partners, and/or suppliers have operations. When you submit your information, you are consenting to this transfer, storage, and/or processing. In cases where we transfer your information outside the European Economic Area, we will adhere to the Data Protection Act by ensuring that the destination country has appropriate data protection measures in place.

6. How your data is secured

6.1 We employ suitable technical and organizational safeguards to prevent unauthorized or unlawful processing of your Data and to mitigate the risk of accidental loss, destruction, or damage to your Data. While no system can guarantee complete security, we believe that our Platform's implemented measures reduce our susceptibility to security issues to an appropriate level, considering the nature of the Data involved.

Access to our user database is internally restricted to enhance security. However, it is your responsibility to:

(a) Safeguard against unauthorized access to your use of our Platform.

(b) Ensure that no one else utilizes our Platform through your device while your device is logged into our Platform, including accessing your device via a mobile, Wi-Fi, or shared access connection.

(c) Log off or exit from our Platform when not in use.

(d) Keep your password or other access credentials confidential, and use a unique password for our Platform (avoid using the same password as other websites or email accounts).

(e) Maintain sound internet security practices. For instance, if your email account is compromised, it could potentially grant access to your account with us if you've provided us with those details or authorized access through those accounts. In such cases, it is crucial to promptly change your account credentials with us and inform us so that we can assist in securing your account and notifying potentially affected parties.

6.2 If you have authorized us to share Data with third-party sites, please note that their servers may not offer the same level of security. Credit card information is processed by our credit card processing provider (Stripe at www.stripe.com/gb). Additionally, we collaborate with third parties to optimize our website's functionality, content, and advertising. It's essential to recognize that, despite our and our third-party partners' efforts, the internet is not entirely secure. Consequently, unauthorized interception or access to private transmissions or Data may occur.

6.3 We will retain your Data only for the duration necessary to fulfill the purposes for which you have granted consent as outlined in our Privacy Policy or as required by applicable law. Once Data storage is no longer necessary for these purposes, we will proceed to delete it.

7. How to correct/update your data

7.1 You have the option to update or revise any previously provided data if it's inaccurate or outdated. You can initiate this process by sending a request to: SERCASA Ltd, 167- 169 Great Portland St,  London W1W 5PF

7.2 You can opt-out of receiving marketing communications from us by the following means: (a) contact us at hi@sercasa.co.uk (b) follow the instructions included in each communication or newsletter, (c) use the Unsubscribe function, or (d) mail the request to us at: SERCASA Ltd, 167- 169 Great Portland St,  London W1W 5PF

7.3 Please remember that if you change your preference it may take a short time for those preferences to become effective.

8. Data Indexing and Google Analytics

8.1. Indexing of Data: When you share your data on our Platform, it may become discoverable by search engines, such as Google, potentially resulting in the exposure of your data to the public. For instance, elements of your public profile could be indexed.

8.2. Usage of Google Analytics: Our Platform employs Google Analytics to collect statistics concerning site usage. This process may involve the utilization of cookies. For more comprehensive information, kindly refer to our Cookies Policy and Google's own privacy policy. Google might aggregate data obtained from their various services, which encompass Google Analytics, Google Translate, Google Maps, and YouTube. It is important to acknowledge and consent to our limited control over Google's data collection practices. We strongly recommend reviewing Google's privacy policy for a thorough understanding of their data collection procedures.

9. Linking to Third-Party Websites

Our Platform may, on occasion, include hyperlinks to websites belonging to our affiliates and business associates. Should you choose to follow a link to any of these websites, please be aware that each of these websites maintains its distinct privacy policies. We bear no responsibility or liability for these policies. It is advisable to review these policies prior to sharing any data with these websites.

10. How to Contact Us

If you have any inquiries regarding this Privacy Policy, the operations of our Platform, or your interactions with our Platform, we encourage you to reach out to us via email at hi@sercasa.co.uk